Page Score

Headlines should state what the visitor gets, not what you do.

Add numbers, timeframes, or proof points to your subheadline.

Show the product in action, not abstract stock photos.

Visitors decide in 3 seconds. Headline + CTA must be above the fold.

Use contrasting colors. The CTA should be the most prominent element.

Good: "Start Free Trial", "Get My Report", "Book a Demo".

Reduce risk: "No credit card required" or "Cancel anytime" near the CTA.

Place CTA after every major section: hero, features, social proof, pricing.

Real names and photos increase trust by 50%. Video testimonials even more.

Show 4-6 logos. Even small customers count if they are well-known.

"50,000+ users" is better than "thousands of users". Be specific.

Security badges, "Featured in", industry certifications.

53% of visitors leave if a page takes over 3 seconds to load (Google data, 2026).

Use next-gen formats and lazy load images below the fold.

Use font-display: swap and preload critical fonts.

Defer non-critical scripts. Inline critical CSS.

Test on 375px, 768px, and 1024px widths at minimum.

Apple HIG recommends 44x44px minimum touch targets.

Minimum 16px body text on mobile. No horizontal scrolling.

Title format: "[Primary Keyword] | [Brand Name]" or "[Benefit] - [Brand]".

Include a call-to-action in the meta description. It affects click-through rate.

One H1 per page. It should match what the user searched for.

Set og:title, og:description, og:image for proper social previews.

Footer link to privacy policy is essential. GDPR requires it.

Email, phone, or chat widget. Real businesses have contact info.

Reduces perceived risk. "30-day money-back guarantee" or "Free 14-day trial".

Chrome marks non-HTTPS sites as "Not Secure". Always use SSL.